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16. Chad Holt: Saucony Associate Product Line Manager

If you’re a fan of Saucony shoes or simply like to stay informed on what’s happening in the industry, you’ll know the global running brand released their first carbon plated shoe, the Endorphin Pro, this Summer to rave reviews. Shortly after, they released the Endorphin Speed, and followed that up with the Endorphin Shift. Instead of your hosts trying to explain the difference between the three shoes, we’ve invited Saucony’s Associate Product Line Manager, Chad Holt on the podcast to help us out! Chad shares the typical product life cycle of a running shoe and as well as the thought process for launching a series of shoes for the purpose of covering all aspects of training (easy, tempo, and racing). Chad also covers the process of testing shoes and gathering feedback (both good and bad) to influence future models.

We want to be distinctly saucony. It’s something we talk about at our brand a lot and what that means is to stand out and to represent the run for good aspect but also to have this sort of look and feel that is specific to our brand

Chad Holt

We’ll also cover Saucony’s Run For Good campaign to spread goodness through the transformative power of running; a topic near and dear to our hearts!

To learn more about Chad, you can follow him on Instagram at: @saucony.cholt
To learn more about Saucony, you can follow them on Instagram at: @Saucony and @SauconyCanada