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9. Richard Kuchinsky

In this week’s episode, Richard Kuchinsky from the Directive Collective tells us how designing running shoes for 10 years led to him becoming a runner and ultimately one of the most sought after race experience designers in the Toronto running community.

My job as either the creative consultant or strategic consultant is to make that race the best of what that race’s potential can be.

Richard Kuchinsky

Richard’s designs can be found on the shirts of many races in the GTA, but perhaps one of his proudest design moments came last year when he was named the Creative Director for the Pride Run in Toronto. In his capacity, Richard designed everything from the shirts to medals and everything in between! Richard shares his design process, his experience working with different race directors, and his approach to collaborating with various brands; specifically the work he’s doing with RunToBeer.

Richard’s designs aren’t the only thing getting attention in the running community; his progression from casual runner to sub-3 marathoner is equally inspiring!

To learn more about this Richard, you can follow him on Instagram at: @rkuchinsky

To learn more about Directive Collective, you can follow them on Instagram at: @directivecollective

Listen and Subscribe:


  • Essential listening!

    I found this podcast a few weeks ago and it is no exaggeration to say that André and Jonathan’s compelling discussions of all things running is keeping me sane through this pandemic. Absolutely loving this, keep up the brilliant work!

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    Look forward to TLS each week! Love the variety and diversity of the guests and crews. Highlighting amazing athletes & groups and their stories but also shining a light on important issues in our running community and the world at large.

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    Chix run the 6ix are inspirational ❤️❤️❤️❤️

  • My go to podcast

    Love the diversity of the guest and how you can relate to them

  • A great listen for Runners by Runners!

    Love how they bring awareness to different topics impacting the running community including support for BIPOC and women runners.

  • Insightful

    Diverse guests, great conversations! Love this podcast!!

  • 100% best running podcast

    Insightful and a great listen!

  • If you love running – this is for you!

    Excellent podcast with a great diversity of guests. Very entertaining and informative. If you love running this is a must-listen!

  • Very entertaining & informative!

    Love this podcast. Great to hear different insights on running & love all the guest speakers.

  • Entertaining and inspirational!

    Enjoying the Toronto based podcast on runs and bikes, getting better every week!