In this week’s episode, Richard Kuchinsky from the Directive Collective tells us how designing running shoes for 10 years led to him becoming a runner and ultimately one of the most sought after race experience designers in the Toronto running community.

My job as either the creative consultant or strategic consultant is to make that race the best of what that race’s potential can be.

Richard Kuchinsky

Richard’s designs can be found on the shirts of many races in the GTA, but perhaps one of his proudest design moments came last year when he was named the Creative Director for the Pride Run in Toronto. In his capacity, Richard designed everything from the shirts to medals and everything in between! Richard shares his design process, his experience working with different race directors, and his approach to collaborating with various brands; specifically the work he’s doing with RunToBeer.

Richard’s designs aren’t the only thing getting attention in the running community; his progression from casual runner to sub-3 marathoner is equally inspiring!

To learn more about this Richard, you can follow him on Instagram at: @rkuchinsky

To learn more about Directive Collective, you can follow them on Instagram at: @directivecollective